Privacy Policy

Privacy Policy — Kerassentials

This privacy policy is effective as of February 2025.

Kerassentials, a private legal entity based in Massachusetts, USA, registered under CNPJ/MF number 1316369579555 (“Merchant” or “we”), takes your privacy seriously and is committed to ensuring the security and protection of the data of all its customers, partners, suppliers, and users (“Users” or “you”) of the website https://kerassentials-buy.com and any other website, store, or app operated by the Merchant (hereinafter referred to simply as “Store”).

This Privacy Policy (“Privacy Policy”) is intended to inform you about how we collect, use, and disclose information collected during your visits to our Store and in communications exchanged with you (“Communications”).

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY PERSONAL DATA, YOU ACKNOWLEDGE THAT YOU HAVE READ AND AGREE TO THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS FOR THE HANDLING OF YOUR PERSONAL DATA THAT YOU PROVIDE ON THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding the Personal Data we process. If you have any questions about the use of Personal Data, please contact us at contact@kerassentials-buy.com.

Additionally, this Privacy Policy does not apply to any third-party apps, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing those links will cause you to leave the Store, which may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any site you interact with before allowing the collection and use of your Personal Data.

If you provide Personal Data related to other individuals, you declare that you have the authority to do so and that you have obtained the necessary consent to authorize the use of such information as described in this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

• Personal Data means any information that directly or indirectly identifies or may identify an individual, such as name, CPF, date of birth, IP address, among others.
• Sensitive Personal Data means any information that reveals, regarding an individual, racial or ethnic origin, religious beliefs, political opinions, membership in a union or religious, philosophical, or political organization, health or sexual life data, genetic or biometric data.
• Processing of Personal Data means any operation performed on Personal Data, whether by automated or non-automated means, such as collection, recording, organization, structuring, storage, adaptation, or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, harmonization or association, restriction, erasure, or destruction. Personal Data Processing also includes any other operation provided under applicable law.
• Data Protection Laws means all legal provisions regulating the Processing of Personal Data, including but not limited to Law No. 13.709/18, the General Data Protection Law (“LGPD”).

Use of Personal Data

We collect and use Personal Data to manage your relationship with us and provide better service when you purchase products and/or services from the Store, personalizing and improving your experience. Examples of how we use data include:

• Enabling you to purchase products and/or services from the Store.
• Confirming or correcting the information we have about you.
• Sending information that we believe is of interest to you.
• Customizing your experience using the Store.
• Customizing advertising based on your interest in our Store.
• Contacting you by a phone number and/or email address provided. We may contact you in person, by voice message, via automatic dialing equipment, by text message (SMS), email, or any other communication method your device can receive, in accordance with the law and for reasonable business purposes.

Additionally, the Personal Data provided may be used as we deem necessary or appropriate: (a) in accordance with Data Protection Laws; (b) to comply with legal proceedings; (c) to comply with judicial or regulatory decisions or decisions from competent authorities, including authorities outside your country of residence; (d) to protect our operations; (e) to protect rights, privacy, and security for ourselves, you, or third parties; (f) to detect and prevent fraud; (g) to allow us to use available actions or limit damages we may suffer; (h) in other ways permitted by law.

OUR STORE IS NOT INTENDED FOR INDIVIDUALS UNDER 18 YEARS OF AGE, AND WE ASK THAT SUCH INDIVIDUALS NOT PROVIDE US WITH ANY PERSONAL DATA.

Non-Disclosure of Personal Data

You are not required to share the Personal Data we request. However, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, certain specialized features, or assist you adequately or fulfill your product delivery or service provision.

Data Collected

The general public may browse the Store without registering or submitting Personal Data. However, some functionalities of the Store may require registration and submission of Personal Data, such as completing purchases/contracts and enabling product delivery/service provision by us.

When contacting the Store, we may collect:

• Contact data: Name, surname, phone number, city, state, and email address.
• Information you submit: Information you send through forms (questions, complaints, suggestions, criticisms, compliments, etc.).

In general browsing of the Store, we may collect:

• Location data: Geolocation data when you access the Store.
• Preferences: Information about your preferences and interests regarding products/services (when you tell us what they are or when we infer them from what we know about you).
• Navigation data: Information about your visits and activities on the Store, including the content (and any ads) you view and interact with, browser and device information, IP address, location, and the referring website’s address.
• Anonymous or aggregated data: Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. In certain cases, we apply de-identification or pseudonymization processes to your data to make it reasonably unlikely that you can be identified using these data with available technology.
• Other data we may collect: Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information, Store usage data, and information collected via cookies, pixel tags, and other technologies.

Unless you specify in any free-form submission, we do not collect Sensitive Personal Data.

Sharing Personal Data with Third Parties

We may share your Personal Data:

• With partner companies you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for staging and production, data hosting and storage providers, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example.
• With third parties to help us manage the Store.
• With third parties if there is any reorganization, merger, sale, joint venture, assignment, transfer, or transfer of all or part of our company, assets, or capital (including bankruptcy or similar proceedings).

International Data Transfers

Personal Data and other information we collect may be transferred or accessed by entities within our corporate group or partner companies worldwide in accordance with this Privacy Policy.

Automatic Collection of Personal Data

When you visit the Store, it may store or retrieve information in your browser, such as cookies and other similar technologies. This information may be about you, your preferences, or your device and is mainly used to make the Store function as you expect. The information typically does not directly identify you but can offer a more personalized internet experience.

In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including but not limited to:

• Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as the type of computer, screen resolution, operating system name and version, device model and manufacturer, language, type and version of the internet browser you are using. We may use this information to ensure that the Store functions properly.
• Use of cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience using the Store and target advertising to you based on your interests. We also collect statistical information about Store usage to continuously improve our design and functionality.
  • If you do not wish for your information to be collected through cookies, you can adjust the cookie settings in your browser’s “options” or “preferences” menu. Below are links with details on how to adjust cookie preferences for popular internet browsers:
    • Google Chrome
    • Mozilla Firefox
    • Safari
    • Internet Explorer
    • Microsoft Edge
    • Opera
  • If you wish to learn more about advertising and remarketing cookies, which are used to target advertising based on user interests and the number of visits to our site and your internet searches, visit:
    • Facebook
    • Google
    • Bing
• Use of pixel tags and similar technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track user actions on the Store (including email recipients), measure the success of our marketing campaigns, and collect statistical data about Store usage and response rates. If you have ad personalization enabled on tools like Facebook, Google, or Bing, this information may be used to display ads on their services. If you do not wish to be tracked, you can opt out of each service:
  • Facebook
  • Google
  • Bing

We may hire behavioral advertising companies to obtain reports about the Store ads across the internet. These companies use cookies, pixel tags, and other technologies to collect information about your usage, or the usage of others, of our Store and third-party sites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can configure your preferences in your browser’s menu. Please note that if you change computers or browsers or use multiple devices, you will need to repeat this process for each one.

User Rights

At any time, you can request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive data or data processed in non-compliance with the law; (v) portability of Personal Data to another service provider, provided that it does not affect our trade secrets; (vi) deletion of Personal Data processed with your consent, as allowed by law; (vii) information about entities to which your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) revocation of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to prove your identity to ensure that Personal Data is only shared with the rightful owner.

You should keep in mind that in certain cases (for example, due to legal requirements), your request may not be immediately fulfilled, and we may not be able to comply due to legal obligations.

Personal Data Security

We strive to adopt the technical and organizational measures required by Data Protection Laws to protect Personal Data in our organization. Unfortunately, no data transmission or storage system is 100% secure. If you have reason to believe that your interaction with us has become insecure (for example, if you believe any of your accounts’ security has been compromised), please notify us immediately.

Hyperlinks to Other Websites and Social Media

The Store may, from time to time, contain hyperlinks that will redirect you to sites of our partners, advertisers, suppliers, etc. If you click on one of these links, please remember that each site has its own privacy practices, and we are not responsible for these policies. Please review the privacy policies of those sites before providing any Personal Data.

We are not responsible for the collection, use, and disclosure practices (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer, application provider, social media platform, operating system, wireless internet service provider, or device manufacturer, including all Personal Data disclosed to other organizations through apps, in relation to such apps, or posted on our social media pages. We recommend that you familiarize yourself with the privacy policy of each website you visit or service provider you use.

Updates to This Privacy Policy

If we modify our Privacy Policy, we will post the new text on the Store, with the updated revision date. We may change this Privacy Policy at any time. If there are significant changes to the terms of this Privacy Policy, we may notify you through the contact information we have in our database or via notification on our Store.

We remind you that we are committed not to process your Personal Data in ways incompatible with the purposes described above unless otherwise required by law or court order.

Your use of the Store after any changes means you accept the revised Privacy Policies. If, after reading the revised version, you do not agree with its terms, please close your access to the Store.

Person Responsible for Processing Personal Data

If you wish to exercise any of the rights set forth in this Privacy Policy and/or Data Protection Laws, or resolve any questions related to the Processing of your Personal Data, please contact us at contact@kerassentials-buy.com